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RideReach

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Ride Reach is a digital taxi advertising and campaign management platform designed to connect brands with riders through in-vehicle and ride-based advertising. The platform enables advertisers to run, monitor, and optimize campaigns while providing operators with full control over inventory, targeting, and reporting.

Industry

Advertising

  • React.js
  • Node.js
  • MongoDB
  • AWS

About Project

Ride Reach is a smart advertising platform that delivers targeted brand campaigns through taxis, combining real-time tracking, analytics, and campaign control.

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Project Overview

Ride Reach was built to modernize traditional out-of-home taxi advertising by making it measurable, scalable, and data-driven. The platform allows advertisers to create campaigns, select targeting parameters, and track performance in real time.

For operators, the system provides centralized control over vehicles, ad inventory, and campaign execution. With a scalable backend and intuitive dashboards, Ride Reach bridges the gap between advertisers and mobility-based media networks.

Our Approach

At CodesClue, we treated Ride Reach as a media-tech product with equal focus on performance, scalability, and usability. Our approach ensured the platform could handle dynamic campaigns while remaining easy to operate.

01

Campaign-First Design

We structured the platform around campaign lifecycles, from creation to execution and reporting.

02

Real-Time Data Handling

Live campaign status, vehicle data, and impressions were designed to update accurately and instantly.

03

Scalable Platform Architecture

The system was built to support growing fleets, advertisers, and campaign volumes.

04

Clear Dashboards & Controls

Simple, intuitive dashboards were created for advertisers and operators to manage everything efficiently.

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The Challenges

Developing Ride Reach required aligning advertising workflows with real-world mobility constraints. The platform also needed to deliver accurate reporting without disrupting ride operations.

Dynamic Campaign Execution

Managing campaigns across moving vehicles with varying routes and schedules.

Scalability Across Fleets

Supporting expansion across cities and vehicle networks without performance loss.

Accurate Impression Tracking

Ensuring reliable data capture for campaign performance measurement.

Multiple User Roles

Designing clear access and controls for advertisers, operators, and admins.

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The Solutions

CodesClue delivered a flexible, data-driven platform that simplifies campaign execution and reporting for Ride Reach.

Centralized Campaign Management

A unified system to create, launch, and manage advertising campaigns across fleets.

Modular & Scalable Backend

Architecture designed to handle growing fleets, campaigns, and data volumes.

Real-Time Monitoring & Analytics

Live dashboards provide visibility into campaign reach, status, and performance.

Role-Based Access Control

Clear separation of permissions for advertisers, operators, and administrators.

How It Works

Ride Reach follows a streamlined flow that connects advertisers, vehicles, and campaign data into one system.

Advertisers define campaign details, targeting, and duration.

Campaigns are mapped to selected vehicles or routes.

Ads run during rides while performance data is tracked in real time.

Campaign results are reviewed through dashboards and detailed reports.

Increase in Advertising Reach
0 %
Improvement in Campaign Visibility
0 %
Growth in Data Accuracy
0 %
Enhancement in Advertiser Engagement
0 %